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停止写前10篇文章的前10个原因

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十号Lists:博主们喜欢他们。Readerslove them.Pinterest loves them.So why not write lists all the time,right?Well,没那么快。Before you go churning out one more top-10 list on your site,请考虑以下不应该这样做的原因:

1.They're Overdone.Everybody writes top-10 posts.You can find top-10 posts about everything fromAsk Men's Top 10 Websitesto Use in 2014 to theFedEx Blog's10 Best Posts in 2013.Why be like everybody else?当你加入前10名的人群时,you can get lost in the sea of similar content.

2.第二步。他们是花招。在一个过度饱和的博客世界里,top-10 posts can be rather lacking.他们是花招。They're link bait.他们承诺一些有价值的东西,但常常让读者失望,感觉你只是想让他们点击你的网站。

3.他们遇到的是假的。Why are your top 10 reasons your top 10 reasons?What's the significance?为什么他们是最好的?大多数名单上不会这么说,creating a phony significance that your readers will know isn't real.

4.You Might Annoy Your Readers.策划的内容还可以,但是太多的内容会让你的读者恼火。所以当你仅仅把过去的帖子重新打包成“前10名”的时候,你的读者可能会觉得自己被欺骗了,而被欺骗的读者不会留下来。

5.They Make You Seem Stale.Everybody knows lists are a go-to tool for writers stumped for ideas,so when you post a lot of lists,you tell your audience you're out of things to say.

6.他们需要时间。Despite how they may seem to readers,lists take time to create,even if you're just sifting through blog archives to find which posts to use.If this time isn't yielding results,it's wasted — why not focus on drafting original content instead?

第七章。They Don't Go In-Depth.就其本质而言,前十名的名单往往很快,shallow articles that don't explore a topic in depth.

8.写10篇文章。如果你把它分开,进一步研究每一点,那么这个快速的前10名列表可能会变成10篇信息性的文章。This not only generates more content for you,but it also gives more value to your audience.

9.You Run Out of Ideas and Fill Your List with Fluff.When you're writing a "top 10,"you may feel pressure to come up with more ideas than you have — and those fluff ideas aren't actually helpful to your readers.前10个列表将您放入一个框中。

10.关心你说的话。以下是不写十大名单的最大原因之一:你不在乎。When you're only writing a list to write a list,everybody will know it.So rather than writing about what you think you should write about,write about what you care about instead.

Your Thoughts
Do any of the above reasons ring true to you?Do you write top-10 lists?你读过吗?Why or why not?

Five ways to tell a visually compelling story online (Sponsored Post)

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挂舱计划-0665在当今以数字为中心的世界里,it can be hard to break through all of the clutter.This makes it increasingly important to stay on top of trends.As part of the Army Marketing and Research Group,我们不断思考如何让我们的目标受众了解他们所寻求的信息,以最好的方式。在我们展望未来几年数字和社交媒体的发展方向时,金沙bb平台one thing is for sure – visual storytelling is imperative for getting your message across online.

以下五种方式可以让你在网上讲述一个视觉上引人入胜的故事,这将帮助你接触并吸引你的观众:

1.Think Mobile First
历史上第一次,人们现在更多地通过移动设备而不是台式计算机使用互联网。(商业内幕)。And with more than 61 percent of mobile phone users in the United States using smartphones (Nielsen),adapting your site(s) for mobile consumption ensures a seamless user experience regardless of device and allows for more interaction online.

2.第二步。开发Web内容系列
Web content series are a medium still growing in popularity and open to a broad array of multimedia.The Starting Strong program is an original content series that follows young men and women as they are immersed in the U.S.Army experience for three days,最终决定是否入伍。一种完全整合的营销方法不仅是促使观众观看内容的关键,同时也让他们与你的数字财产保持联系。

3.Multimedia Blogging
Now more than ever it is important to include video and photo elements in traditional text blog posts to keep your audience interested and engaged.越来越多,photos,视频和赠品推动了大量的在线参与,因为你看到的网站已经获得了大众的欢迎。Consider embeddable videos,compelling photo visuals and other free tools to easily engage your audience online.

4.信息图
Data is important.但大多数时候,数据可能难以消化。Infographics can add valuable context to existing stories by using visuals to represent numbers,relationships and facts that might otherwise be overlooked.例如,our signature Soldier blog,阿姆斯特朗故事网,提供了大量的信息,例如有多少士兵参与了该网站的建设,which countries they've posted blogs from and how many comments their blog posts receive.陆军打包这些信息的一个简单方法是强大的信息图表这以一种视觉上吸引人的方式讲述了我们的博客故事。

5.Include Paid Social to Support Your Content Syndication Program
今年,广泛使用的社交网络,即Facebook和Twitter,根据图像进行设计和布局更改。In addition,the fast adoption of Instagram,Pinterest and Vine shows just how important visual storytelling is in social media marketing strategies.金沙bb平台使用高质量的视觉内容,as well as allocating spend to paid social,are growing in importance to reach your core audience.

有关陆军营销与研究小组(AMRG)的社交/在线战略媒体推广计划的更多信息,退房网址:www.goarmy.com,Facebook,TwitterYouTube网站.

Six New Years Resolutions for Small Businesses (That You Can Do Right Now)

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Is it too soon to be sick of 2014 predictions,决议,and assorted New Year's fodder?Wait,在你阅读这篇文章之前不要回答这个问题。Here are the top six things you can do right now and be done with your list (until 2015 anyway):

1.Get Mobile

很明显?对。你做到了吗?Maybe not.无论您的商业模式是从顾问到小企业,采用responsive design以确保观众体验到网站的优化视图。In fact,the majority of templates these days have these capabilities already built in,just make sure yours is or can be adjusted it on-the-fly (WordPressmakes it easy)。Remember,移动观众不再容忍难以导航的网站,slow-loading,或者导致令人讨厌的时刻。You can't afford to lose them in 2014,所以不要。

Shortcut: If you're not familiar with responsive design,或者想学习如何欺骗你的网站以适应移动观众,退房一个反应迅速的设计网站。

2.第二步。刷新您的社交媒体状态金沙bb平台

If you're like me,你的社交网络是实时的,well,and blasting out content on a regular basis.但是你多久检查一次你的业务描述,followers (and those you are following),你的社交媒体的日常管理?金沙bb平台奇怪的是,these are the items that get put on the back burner,即使他们是人们对你品牌的第一印象。为什么不检查?edit,为了协调一致的努力而改进?

快捷方式:不需要根据不同的字数创建不同版本的社交网络描述(总是试图达到字数,不是吗?).而是用脆的,concise summary for all networks (Bonus: You'll never have to worry about one being outdated from another.Consistency is underrated).

3.建立会议与主要客户和前景

你可能认为年初是与刚回来工作的客户联系的最糟糕的时候。In reality,现在是伸出援手的最佳时机。大多数人仍然处于“假日高峰”,你可以让他们的注意力集中起来快速聊天,formal meeting,或者午餐约会。一旦2014年开始,they'll be too busy with other priorities.

Shortcut: Take a cue from the sales playbook.提供一个具体的日期和时间,而不是要求另一方提供。人们更愿意接受或反对另一个约会。Open-ended offers,on the other hand,更容易被推迟或忽视。

4.Slot in Conferences,Vacations,and Time Off

Anyone who knows me can vouch for the fact that I'm not a big vacation planner.原因很简单:当你是顾问时,你永远不知道什么时候客户项目会让你陷入困境(更不用说一直以来保持收入流流动的愿望)。Whether you have an online business,brick-and-mortar store,or consulting service,你的繁忙时间可能随季节而变化,holidays,或通过客户活动。在年初挖掘这些信息并分配你的休假时间。It may seem like a risky move,but planned events are 99% more likely to happen if you…plan them.It will ultimately save time,钱,and headaches.记住你为什么选择自己创业。You don't work for "The Man";you work for YOU.去拿那辆车吧,斯泰凯!

快捷方式:从销售行动手册中获得另一个提示。告诉你的客户他们明年的计划(这也让你看起来积极主动,并且成为联系的借口)。For retail businesses,study the purchasing schedules of seasonal,big-ticket,and regular customers,or conduct a quick online survey to find out buying patterns.

5.领先于曲线

I can't tell you how many times I've made recommendations to clients based on an understanding of what's coming next in their industry,a new marketing tactic,or other valuable information I've discovered.当然,they may be familiar with some of these ideas already,但事实上,我可以证实这一点,这也证实了他们当初选择聘用我。I often get my best info by setting up an organized curating system.无论是向零售客户还是客户提出建议,他们会感谢你的。

Shortcut:Google Alerts不是镇上唯一的游戏。看看这些新的,customizablesite and article curation services,or do a test run to see which ones you like.

6.整合营销资源

Say you're doing email campaigns four times a year, pushing out social media content twice a week,金沙bb平台and managing a monthly blog.That's a lot to maintain,organize,and publish;plus you need to review analytics to determine the best performers.尽管我一直珍视来自Hubspot,我通过客户访问发现了他们营销仪表盘的强大功能。不过,they can be quite expensive for a small business.For those who view HubSpot as the equivalent of the Microsoft Evil Empire,there are many alternatives,some free (but don't expect the bells and whistles).

捷径:实话实说,这样做很费时。Consider adding capabilities to your marketing operations web site or software once a month.你不必一次就做整个Enchilada,但至少要迈出第一步。

奖励:添加分辨率通配符:我们都有事要做,但我们经常没有时间,resources,或者预算来实现。We tend to get overwhelmed with the anticipation,or we get busy with other things,or both.但是想想你自己的愿望,你想去做……然后去做!

What's your first New Year's resolution for your business?

为什么博客是2014年的未来以及如何为新年做好准备

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博客是未来

随着日历越来越接近新年,谈论博客从来没有比现在更好的时候。这些天无论你去哪里,someone's saying something about how many blogs there are and how the blog world is over-saturated.Could these ideas actually be true?Are blogs over,or is 2014 a good time to start your own?What will 2014 hold for blogs—how will things change,他们将如何保持不变?If you already blog,how can you prepare your blog for the next season?

为了帮助回答这些问题,让我们看看专家们是怎么说博客为什么和充分利用博客的策略.

Blogs Still Matter

不管你听到什么,blogs are not done yet.“对在线业务的需求从未如此强烈。”saysJayson DeMers at Search Engine Watch."[But] the landscape has never been more competitive."无论您是在考虑提高企业的搜索结果,还是希望成为某个特定领域的权威,blogs are powerful,尤其是当你知道如何使用它们的时候。Below,consider what experts are saying:

  • "Extremely Relevant."In February 2013,Clayton Lainsbury wrote at the content marketing siteCrowd Content Resources“聪明的营销人员仍然知道,如果你在一个社交和移动驱动的世界中恰当地应用博客,那么它是非常相关的。”他的观点是,这个世界是在线的,博客给了你一种到达它的方式。
  • "There's No Better Way."In an April 2013 blog post atSocial Media Today金沙bb平台entitled "Blogging is More Important Today than Ever Before,"作家妮可·比彻姆说,"There is not a better way to add relevant content to your website on a regular basis than to utilize a blog."以搜索引擎优化、紧跟竞争对手等为理由,Beachum goes so far as to say hiring a professional is a savvy step.
  • “有效的营销策略。”According toContent Marketing Institute's 2014 Report for B2B content marketers,62%的营销人员仍然认为博客是一种有效的内容策略。
  • "A Public Record."博客有着无形的好处,个人博客喜欢什么丽莎·恩德里奇understand well.For individuals as well as businesses,blogging offers a place tochronicle your story和志同道合的人联系在一起。

2014年如何战略博客

Based on a2013年10月在Pubcon发布的Google Talk,staying ahead in the blog world is simply a matter of knowing what to expect.考虑到这一点,以下是充分利用您的博客努力的一些提示,at least in terms of search results,明年:

  • 注重质量:搜索引擎算法一直在变化,but one bottom-line principle stays the same: High quality content works.Rather than worrying about how to trick the search giants,focus on publishing the highest quality content you can.
  • 让读者受益:If you aren't answering the #1 reader question of "Why should I care?"你在破坏你自己的博客。Look at your blog right now—what does it offer?What do your readers gain?他们为什么要回来?Make those answers crystal clear in order to prepare your blog for the new year.
  • Blog Like You Talk:随着语音搜索的普及,blogs that are written the way people talk may rank higher.
  • 利基=权威:The more specific and focused your blog topic,你的机会越大成为你所在领域的权威.与其写关于食物的博客,例如,关于无麸质的博客,dairy-free recipes.Rather than blogging about lifestyle,关于在纽约做一个双胞胎的呆在家里爸爸的博客。Look for ways to specialize,and you become more valuable.
  • 充分利用社交媒体:金沙bb平台Social profiles are not only good for建立关系,但它们也能帮助你提高在线权威。搜索引擎查看社交活动你的博客被提到的频率,linked to,等。——确定等级。
  • 了解你的目标:你对博客的所有希望都是读者的日子一去不复返了。Moving forward,bloggers will need to determine their exact goals (Conversions?Subscribers?新的销售线索?)到quantify success.

Your Thoughts

你或你的企业会在2014年写博客吗?为准备新年你做了什么改变?你认为哪些变化是重要的?

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在这个节日里,四种服务业可以脱颖而出

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bigstock-businessman-creative-design-39173434圣诞怪癖甚至在今年早些时候就开始了(这是我的想象还是万圣节前我看过广告?).对于零售业主来说,无论是实体店还是网络店,他们都有足够的压力来融入假日精神。成批销售,give deep discounts,在真实和虚拟的店面上贴上节日装饰。But for professional services and consulting businesses,这是一年中不同的时间:当电话和电子邮件速度减慢时,向客户分发卡片和礼物,filing more—in other words it's low season.

幸运的是,有很多方法可以让你的客户关注,show appreciation for their patronage,and leave a lasting impression to start 2014 off right.So get going now with ideas from real people in the service business trenches.

Fill Someone Else's Pockets,不是你自己的

The holiday season is a popular time for people to give back—whether donating food to shelters,taking part in a coat drive,或者捐给最喜欢的慈善机构。对于服务业,think about tying that donation to a meaningful cause in your industry.例如,向前推动媒体came up with a promotion for a client who does prenatal chiropractic treatments: the company is taking online donations through the season to help out moms-to-be facing financial hardships;the perfect outreach for staying true to the brand while giving back to the community.

Your Blog Can Be A Gift (Really)

Your blog is agreat tool for your business year-round,但是假期提供了更多的个人机会,可以像往常一样绕道出差,throw in some creativity and spice,是的,everything nice.Add to that,you can use time you'd normally allocate for follow-up calls to connect with your clients in a different way.

例如,tell a personal story that inspires you—it doesn't need to be work-related but should remind readers of the season or what's important in life;回顾有趣的一年,or post predictions that you hopedon'thappen in 2014;想一个四季常青的岗位,such as tax deadlines if you're an accountant,or the best months to buy furniture if you're an interior designer.And remember,你的博客不必写:可以是一个简短的,crisp video (or depending on your audience,use super-hotSnapchat‘s new "Stories"提供24小时的节日问候功能)。

Invite Clients "Over"

当我们想到服务业时,有些人想象自己穿着睡衣或挤在一个小房间里,but this is not always the case by a long shot.Many professionals have offices with multiple employees scurrying about.也就是说,你不会看到“五折”在窗口签名。更重要的原因是在节假日期间邀请客户到您的办公地点。And you don't have to spend an arm and a leg;if you have a great idea and you promote it,他们会来的。

Just ask Carla Higgins,a real estate agent withGrubb和Co.对于他们广受欢迎的年度假日促销活动,Santa Claus makes an appearance at the office to entertain clients and their families,while treats are served.蒙娜库萨ehomesurf邀请客户和潜在客户到办公室停车场参加“粉碎活动”。A mobile,environmentally-friendly truck will destroy confidential documents and guests can nibble on sticky buns and drink hot chocolate all the while.Plus mortgage- and real estate-related vendors will be on hand to answer questions—nice touch.

拥抱你内心的黑色星期五

When it comes to promoting,你没有理由不能像那些在这个季节兴旺发达的大卖场那样提高销量和发挥:从一天的“闪电销售”开始。为您提供2014年最昂贵的免费附加服务。你唯一的障碍是想象力(加上你的时间和工作能力)。

This time of year,黛安·夏皮罗·索默菲尔德,a social media marketing consultant,金沙bb平台提供她正常价格25%的新客户套餐,which range from kick-starting a social media program to a facelift on clients' current social networks.金沙bb平台

These are just a few ideas to get you started on the holiday season.你现在是不是被鼓励提出提升自己的职位?Well tick-tock!

编者按:敬请期待!NMX will be featuring our very own holiday promotion,12天的赠品,从12月中旬开始,我们将赠送大量的免费赠品。Want an email when the 12 Days of Giveaways starts?Make sure you are signed up to our newsletter list on the sidebar!

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Five Quick Social Media Tips for Brick-and-Mortar Businesses金沙bb平台

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Bigstock思维-11766491It took radio 38 years to reach 50 million views,电视13年,四个人上网。Facebook got there in nine months.The iPod got there in a couple days.How do brick and mortar businesses keep up? Social media isn't optional anymore.金沙bb平台

We're out of the Technology and Information Ages and into the Participation Age.这个时代的标志是“分享”,这就是为什么社交媒体如此庞大的原因。金沙bb平台它允许我们在多个层面上分享。It is a lot less expensive than advertising and when done well,is much more effective.我们怎么才能用胳膊搂着它?

不要惊慌。社交媒体只是另一种传播媒介,金沙bb平台like radio,TV,fax and email.Except it is much more interactive and participative;就像电话一样,除非你有空(你不必马上回答)。

以下是我处理社交媒体时使用的一些快速原则:金沙bb平台

1.Pick just one or two entry pointsthat can be highly integrated,that can push traffic to each other,深入研究。

In 2007 I picked blogging and Twitter.I would highly recommend that you blog (some are questioning that these days,I think it is still by far the best social media platform available),金沙bb平台然后在Twitter上与人们交流他们的兴趣。Or you can pair up Facebook and Google+ (some people use it to blog now).或者Pinterest和Google+,等。Whatever you do,start small so you can actually participate and learn,not spam.You can expand later if you find you have the bandwidth,but stay focused until you are sure.

2.第二步。Become the expert in something.

再说一遍,博客如果你可以的话!你看!It's by far the best way to利用社交媒体成为专家金沙bb平台.在别人的博客上写评论,and offer your material to others to repurpose it.看看这篇文章关于这10个原因,你需要停止找借口,开始为你的生意写博客。

3.Be INTERESTED,不仅有趣(因为感兴趣而变得有趣).

Social media is all about discussions,金沙bb平台not self-promotion.Example – join existing conversations on Twitter,Facebook,谷歌+,等。Support others in their comments and blogs,回答问题,最终,他们会想知道你要说什么,并且会访问你的博客或社区团体。If you only promote,promote,promote,no one will care what you are saying.

After you have established yourself as someone who can contribute to others' communities,也许你可以开始自己的google+hangout,论坛,Facebook group,等。先学吧,然后邀请你现有的朋友加入你。如果你只是自我推销,you could even get kicked out or banned,取决于社区。建立一个网络,不要联网!发球,不要卖.Do NOT use social media to attempt to get a zillion new friends!金沙bb平台All the research shows you should target your social media at your existing raving fans. SERVE them,金沙bb平台他们会给你带来新的读者和新的客户

4.通过阅读促进你的教育。

Read返工by Fried and Hannson.Read塞思·戈丁的博客37Signals.com's blog.Find other blogs that you respect.(编者按:查看NMX speakers list新媒体行业权威的博客)。See how they provide something of value.Don't completely copy their content,只需跟随他们的领导——为他人提供有趣的内容。

5.Search for local relationships and develop them online as well as off.

连接,then offer offline opportunities.大约85-90%的关于产品的对话都是从网上开始的。再说一遍,starting with local relationships allows you to use social media to support your existing friends,金沙bb平台然后谁会给你带来更多的观众和顾客。如果你用你的内容去追求一群新的人,你的朋友会闻到这个味道然后走开。

你没看到自己这样做吗?There is a growing number of credible people who can help you by ghost-blogging,and by managing your business social media.金沙bb平台(I would never let anyone else manage my personal Twitter account.) If you are going to hire others,make sure the public knows it's not you – be authentic.

还有很多其他事情你不能提升你的社交形象,but if you start with these,you'll be on the right track.For more great social media and blogging advice for businesses,金沙bb平台查看业务类别right here on the NMX blog.

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不再找借口:2014年创业博客的十大理由

Author:

bigstock-Beautiful-woman-with-thoughtfu-29888243(1)A few weeks ago I taught a blogging webinar for consultants as part of a social media education series.金沙bb平台At the beginning,我做了一个快速的调查来衡量知识库。不足为奇,my audience ranked high on awareness and interest in social media,金沙bb平台在经营业务方面也显得很精明。

我没想到的是,though,成功的企业主没有博客的原因是:缺乏信心,worrying about that first step,not knowing where to start.See a theme here?一切都是为了开始。对于所有的“博客拖延者”,2014年是你推出小企业博客的一年。With each passing day,你错过了一个最好的,easiest,and most fun ways to grow your business (yes I said fun).不相信?Here are the top ten reasons:

#10-Be an original: Blogging was the first social media:金沙bb平台If you think showing your social media chops consists of retweeting other people's ideas,金沙bb平台在LinkedIn上转发行业文章,或者在Facebook上提出挑衅的问题,你看不到整个画面。Blogging is the granddaddy online social media provocateur, and in a larger sense,金沙bb平台所有社交媒体网络连接的中心,因此成为其中不可分割的一部分。金沙bb平台

#9-反流内容对您的业务没有帮助:所有你正在爆炸的社交媒体可能都很有趣,金沙bb平台但上面没有你的指纹。为什么不充分利用社交媒体呢?金沙bb平台更好的是,your blog will provide you with an ample,endless supply of content to use,repackage,并为其他营销重新调整用途。In other words,先提升自己,others later.

#8-为您的业务添加即时信用:Want to impress a client,customer,还是新的前景?That's guaranteed when you mention your blog in conversation,include it on your email signature,or any other subtle PR move—people will automatically take your business more seriously.It tells the world that you've made the investment to reach,influence,与你的观众交流,这些看法有助于你的商业明星崛起。

#7-创造一个“开放空间”思考:One of the great things about blogging is that it will stimulate and trigger an amazing cornucopia of ideas.You'll find yourself constantly scouring for interesting ideas to post (in a good way),得到灵感去处理那些你不可能想象得到的话题,and feeling the push to research new topics of interest.Blogs provide a great venue for this.You have to experience it to believe it,but trust me you will.

#6-与竞争双赢:看看你的竞争对手的博客,看看他们在写什么,他们的风格,how often they post.Then make sure you are writing better and differently,风格独特适合您的业务。在博客群中脱颖而出。当然,当你把自己推向更高的标准时,it nudges everyone else to get on that higher ground too.

#5-成为更好的作家: They say a habit takes three months to adopt: When you start blogging on a regular basis,I guarantee you'll find that your writing becomes more crisp,focused,而且随着时间的推移会更好。Practice makes perfect,俗话说,没有什么比写作的艺术和纪律更真实的了。

#4-摆脱你的舒适zone:It's not often we get to email an industry expert to get an interview,become an instant authority overnight by reading up on a topic voraciously,或者对任何我们想要的东西写评论文章。Whatever path your blog takes,你会遇到有趣的人,了解新事物,博客肯定会成为一种独特的方式,creative part of your business—and life.

#3 Become the master of your blog domain:Don't drive yourself crazy with high expectations that you will be blogging on a daily basis—That is just not going to happen (feel free to prove me wrong though).Start your postings slow and build up—consider once a month or every other month.然后尽可能添加。每周在某一天发布是一种高尚的行为,但只承诺你能合理地做什么。I advocate regularly and religiously,但不是荒谬的。

#2-Cultivate a new way to express yourself:For those fearing the combo click of the keyboard with the white computer screen,you'll be surprised at how you enjoy writing when it's a topic you're interested in,甚至对你的事业充满热情(希望你的事业至少有趣,otherwise you should find another lot in life).这并不是说有些帖子不难写,或者被改写20次,你还是不开心,but in the end,你会为自己的成就感到骄傲。That I know to be true.

#1-你的小收获会带来巨大的变化:我不知道参加我博客网络研讨会的人在我几周前教的那门课之后做了什么,but I can only hope it pushed them to the next step of starting a blog,whether it was to check out blog templates,or commit to some topics to write about,在某种程度上,他们最终克服了开始写博客的恐惧。从个人经验来看,拥有和培育我自己的博客三年后,我在BlogWorld每月都会有一篇定期的博文发表,而且我自己的企业也会有一系列的博客工作。问问任何成功的企业家,任何改变习惯的人,或者任何一个创办博客的小企业主,在所有层面上都是值得的。所以从2014年开始写你的博客吧!

W你为什么不写博客?What's holding you back?

Image credit:BigStock

在一个小型企业博客中,六种让你的品牌闪耀的方法

Author:

问一打营销人员什么是“品牌”means and you'll get a dozen answers.Why?因为这个词有很多意思,depending on who's doing the defining.This blog alone shows 30 unique definitions,这只是冰山一角。

我们所知道的是,品牌是你企业的阴阳:你告诉世界你想如何定义你的服务或产品,what differentiates you,为什么人们应该信任你,从你那里买东西。Ultimately though,your brand ends up in the hands (and minds) of customers and prospects—they will be the ones collecting experiences and driving business to or away from you.Some even argue that companies have lost control of their brands altogether,无意中把警棍传递给消费者,多亏了社交媒体的力量。金沙bb平台That's why it's even more important to exploit the brand equity you do have with the vast web connections,from your web site to social media presence to search,金沙bb平台and anywhere else your business lives.

最后,你的博客可以成为你最大的品牌资产之一,或者什么也不做来增加价值和吸引生意。以下是一些最适合您的策略:

#1个镜子,Mirror On The Web

Starting from the outside in,你的博客应该作为你的company name,logo,color scheme,and all other tangible elementsthat make up your brand identity.The best way to stop that natural flow in its tracks is to publish a blog that lacks brand identity.公司博客应该是一个无缝的过渡,从你标记(品牌)领域的任何地方:一个真实的会议,在那里你的名片被通过,参观你的商店,an eBook you wrote,或者你网站上的交易。Make sure to give your blog a name—not just a "blog"你网站上的一个部分,它强化了你是谁和你做什么(我的商业名称是LiveWire Communications,我的博客名称是Marketing Sparks)。明白了吗?).And don't forget about a tagline so readers know what your blog is about (Mine is "Insight about Advertising,Marketing,and Branding.").

#2无博客OTS

当然,你的博客不仅要像你的生意一样走,it needs to talk the talk too.Speak in your brand voice at all times: Is it funny?交谈?Whimsical?即使你是一个处理数字的会计,你仍然可以让你的个性表现出来(除非你脾气暴躁)。音调,style,and words that you use act as a conductor for your brand.Be true and authentic,whether you're a storefront or a one-person shop.没有人会质疑演讲者和自称的“无障碍者”Erika Napoletanoabout this: Whether or not you like her cussin',以你的脸型,her brand is illuminated in every word of her blog,even the four-letter ones.这也适用于你的“关于”page too.这是一个很好的机会展示和强化你的品牌故事.

#3 Stand Out From the Competition

做一个“我也很容易”when it comes to blog topics for various industries.You can go outside the lines,but only so far. Your blog is a prime opportunity to bring out the uniqueness of your brand,不管这篇文章是关于什么的。Marc Sheridan turnedRiver Pools bloginto what it calls itself  "…the most educational swimming pool blog in the country"通过努力教育和告知读者关于池行业的知识(他将其转变为成功的内容营销/演讲职业The Sales Lion)。Conversely,另一个策略是从行业博客中提出不同的观点。例如,如果所有的平面设计师都在写印刷术最流行的趋势,write about the suckiest fonts instead-你将以不同的方式展现你的知识。

#4 Dole Out Your Branding in Quick Hits

Another way to continue brand extension in your blog (and amp up your content promotion while you're at it) is to leverage a引人深思的引述,统计,或者从帖子中看到,并以不同的间隔向你的社交网络爆炸。当你在博客上的时候,它会做一个品牌声明,也会作为一个回拨。And don't forget to make thoughtful,有效的评价相关的博客,this can be another great opportunity to put your branding stake in the ground.

#把你的车挂在一个志趣相投的明星身上

Reinforcing your brand in your blog can be also be achieved by bringing someone else into the writing mix.Think interviews,引用,或者是客人的海报。And I'm not talking about using a generic quote from Abraham Lincoln here;more like showing your affinity with a thought leader,工业照明,或者厚脸皮的蔑视法律谁会引起注意。This will speak volumes about who you are (not to mention getting your blog some back links).

#6.看看你自己

还在苦苦思考如何展现你品牌的精髓?进行品牌审核以获得更清晰的信息。如果你是一个顾问或小企业,那可能看起来很花哨,但它也能带来有价值的见解。做a free quickie one with a consultation,download a tool,问自己一些尖锐的问题.Doing these exercises can help reveal the true essence of your brand and point to any disconnects communicating to your audiences.If you're strapped for time,尝试沃德尔to visually capture brand descriptors and get a snapshot of who you are.经过这些心灵的探索,you may find that your brand is not reflecting what your small business is about, and it might be time to rebrand—but we'll save that subject for a future post.

你在博客中使用什么策略来展示你的品牌?

How to Stay Committed to Your Small Business Blog

Author:

bigstock-Dictionary-Series--Attributes-4045852国内最大的营销大师之一,a well-known author and researcher,同时也是我遇到的最不稳定的博主之一,她很聪明,insightful blogs are published randomly.Sometimes I'll get two in a week,有时我要等几个月才能看到一个帖子。这让我想知道:如果这个大的营销名将不能创建一个普通的博客,what hope is there for us poor souls running a small business?

The answer is easier than you think…but only if you make blogging a priority by really committing to your blog.

残忍

I sometimes run across corporate and small business bloggers that aim to post every day of the week.他们的理由各不相同,从building up SEOto outblogging the competition.This is an admirable  stretch goal,but is it realistic while running a small business?有疑问。

The first step is to take an unflinching look at your time and how much you can devote to your blog.很有可能,你将不得不重新调整理想的频率,从日常的任务运行一个企业(更不用说扑灭火灾)。一周一次吗?一个月两次?Or Some other cadence?Once you accept that baseline,计划会更容易。如果你诚实的回答是每三个月一次,等待一段时间,你可以为它投入更多的精力。

无论你在哪里结束,把频率加到你的时间表上,并对它负责。If you miss a post date,不要因为你“忙”就把它吹掉。or don't feel like it.Finish up writing as close to the original post date as possible.Otherwise,you could end up on a slippery slope delaying more,making excuses,and before you know it,it's RIP,博客。

Be Branded

不足为奇,博客被推到一边的原因之一是:它通常不会直接产生收入。你的博客可能会得到评论,分享,转载,喜欢,but kudos don't pay the bills,right?Because I'm in marketing,promotion is in my  DNA,但是如果你忙于经营保险,零售业,或其他类型的小型企业,you are likely more focused on the guts of getting and doing business.这并不意味着你不了解营销的重要性,但这可能不是你的首要目标。

不管你卖什么服务,products,or something else—the key is to view your blog as a strategic,品牌的基本组成部分;not something you can turn on and off.您的客户和潜在客户会感谢您的博客一致性,and it will also help instill trust in you as a business.

聪明点

Everyone knows that cliché that the best ideas come to us while taking a shower,or getting that light bulb moment while driving to the store.That is how our creativity percolates sometimes.或作为Agatha Christieonce said, "The best time for planning a book is while you're doing the dishes."

这就是为什么你要在宝石消失前准备好去捕捉它们,never to return (trust me,你年纪越大,这将更频繁地发生)。不要依赖你的“伟大记忆”when it comes to those moments.不管你有多有条理,我们偶尔也需要一些帮助。

Luckily there are endless task-master sites,工具,and apps to organize your ideas,随机的想法,以及未来的博客素材。把它们放在一个地方,on-hand is the first step to incubatinga future post. Most of these tools are no-cost at the basic level and offer a premium upgrade.Some of the biggies are:Evernote,Toodledo,Rememberthemilk,还有那个机智的名字Tjeklist公司Wunderlist.Here's a comparison list.

Be-holden

OK,now that your ideas are organized in one place,you know what you want to write about for your next next post,但你还是要坐下来做。That is often the hardest part and when a  well-timed bout of procrastination can kick in.有很多方法可以克服这种冲动。

除了一大堆书,articles,sites,and toolsto help get initial thoughts on that blank computer screen,there are shortcuts that can help:书面的小猫按照承诺,以选定的间隔显示一只小猫(不知道什么时候会出现小狗版本)。Write or Die以一种更加戏剧化的方式,用它的“温柔”“神风”不符合设置。This post also has several ideas to help you get that post done when it is fighting you.

Also be aware of your personal blogging habits: some people thrive on deadlines,其他人则对即将到来的字数感到焦虑。关键是要了解你的写作个性。I like to write my posts slowly but surely,starting about a week before,理想的,然后编辑(和编辑)。I know if I start a post the day before,it simply won't meet my standards.

当然,您还可以使用编辑日历来跟踪您的进度。This may seem too formal for a small business or feel like extra work,but plugging in topics and dates will keep you focused on the big picture and reinforce your commitment.另外,在你计划的那一天看到这篇博文发表,真是一件了不起的成就!

There are many editorial calendars to choose from,but if you want to keep it simple and integrated,WordPress Calendarcan help (.org site only).Heck,you can even use Microsoft Excel or Google Calendar,but using a tool built as an editorial calendar offers more features and functions.

大胆(勇敢)

然而,你的小企业博客会让你走上正轨,保持一个时间表,全力以赴,and most importantly,要知道,你的博客对你的生意和读者都有很大的影响。

What are your tricks to keep committed to your business blog?

Image credit:大股票

免费博客内容:15个查找免费博客文章的位置

Author:

free作为小企业主,保持博客的运行是非常困难的。只有定期更新博客才有用,但是花时间写博客并不总是可能的,especially if you don't have the resources to hire a blogger.但是如果我告诉你有一些地方可以找到免费的博客内容呢?如果你能找到免费的博客文章,would you update more regularly?

The reality is that a blog can't run on只是下面列出的博客内容想法。然而,these free blog content ideas can help you keep things going,supplementing your editorial calendar so your blog is always updated and fresh.Check out these 15 placed to find free blog posts the next time you're scrambling to come up with content:

1.Text interviews with experts

谁对你的行业了解很多?联系那个人并要求面试。People love to be interviewed,这就是one of my favorite sources of free blog content.It strokes the ego when someone thinks you know enough about a topic to be interviewed.就个人而言,我总是抓住面试的机会!

Text interviews require the least amount of time because you just send off a handful of questions and the person answer them.Think about who in your industry could be really beneficial to your potential customers.例如,如果你拥有一家草坪护理公司,is there a florist in your community who could talk about the best flowers for different soil types?或者,如果你经营一家面包店,你所在的地区是否有一位营养师可以谈论如何在健康饮食中添加甜点?

2.第二步。Audio/video interviews with experts

If you're willing to put in a little more time,出于同样的原因,与专家进行音频或视频采访也非常有效。人们喜欢听取专家的意见。

音频或视频采访也可以被剪切,所以随着时间的推移,你会呈现一些小片段,which allows you to stretch the free blog content even farther.With a text interview,a single paragraph answering a question probably doesn't warrant a stand-alone blog post.But if someone talks for a minute about a specific topic,这是一个非常有效的独立视频。In fact,some data suggeststhat shorter videos perform better.

So,don't feel like you have to produce an hour-long video to be effective.记录下长时间的面试,then cut it up to use it for several blog posts (and at the end,分享所有未切割的东西)。

3.YouTube,Vimeo,and other video sites

如果你没有时间,人才,or interest in recording videos,either with experts or on your own,no problem.YouTube,Vimeo and other video sharing sites are filled with interested videos to use on your blog – and most people希望you to take this content for your blog posts.这就是为什么他们可以选择嵌入视频。

Simply look for interesting content related to your niche,写一个简短的介绍,and post it.小心,however,你不会发布竞争对手的视频。如果你是一名机械师,你会发布一段关于更换机油的视频,然后在你的社区推广一家不同的商店,你没有帮自己任何忙,even if the content is interesting.

4.Flickr,Instagram,和其他图像站点

Just like video sharing sites,如果你在一个非常可视化的行业工作,图片共享网站可以成为免费博客内容的一个很好的来源。例如,if you're a wedding planner,你可以在“酷新娘发型”的Flickr上找到图片,并发布“100种独特的婚礼发型创意”。or if you're a travel agent,你可以贴出“你必须去看10个美丽的海滩才能相信”。这些帖子要求你写的很少。

注意:请始终使用上载时带有许可证的图像,该许可证允许您按照所有者的指定共享和奖励作品。If you want to use an image from the general pool,先取得书面许可。

5.Comments

我的博客的评论部分是我最喜欢找到免费博客文章的地方之一。经常,我的社区成员会问一些很好的问题,我可以转弯抹角,让他们成为自己的博客帖子。

And if your blog isn't getting a lot of comments?Ask for questions!有时,readers just need a little prompting to actually leave a comment.问你的读者他们最大的挑战是什么(与你的行业相关),并用单独的博客帖子回答你收到的每个问题。

6.Statements and questions on social media金沙bb平台

沿着同一条线,you can also find questions and statements from people via social media sites.金沙bb平台你甚至可以embed Tweetsand Facebook statuses directly into your blog posts.

The bonus here is that not only are you finding free blog content,但你也在与潜在客户互动。一定要和这些人分享你写的博客文章,他们经常会推广你的链接,所以你得到了更多的曝光。

第七章。Quotes from other bloggers

While content scrapers are the scum of the earth (in my humble opinion),引用其他博客是完全可以的。当你读到业内其他人的有趣文章时,think about how they can become blog posts of their own.You can take a single quote and run with it,voicing your own opinions about the topic,or you can create a post that's filled with quotes from others,就像我做的那样”25 Posts About Blogging that Will Change Your Life”他说,“我想我应该去看看。”

Remember,总是通过链接回他们的博客来表扬最初说你所引用的任何话的人。

8.Links from other bloggers

链接资源页面对你的读者来说太棒了,你的写作工作也不需要太多。你必须花时间收集链接,but if you're reading a lot about your industry anyway,this isn't difficult.我们的Brilliant Bloggers seriesis a great example of how a list of links can be inspiring and educational for your readers.

9.Infographic sharing sites

视觉信息,尤其是在信息图表形式中,总是非常容易分享。然而,you don't have to have graphic design skills to post this kind of blog content (though there areseveral sites to help you do this如果你有时间和爱好的话)。经常,如果你在网上看到一个信息图,它将伴随着嵌入代码,这样你就可以在自己的网站上共享它。

你也可以找到免费的信息图表,通过访问像Visual.ly.

10.Guest bloggers

访客博客(即writing blog posts on other people's blogs) is a great way to get exposure for your own blog.So,others in your industry might be interested in providing some free blog content in exchange for a link.

不要只是等别人来找你。Extend the invitation.访客博客与过去不同,so often people wait to be invited instead of reaching out.Not everyone will say yes to you,but by having even a few guest bloggers a month can help you keep your blog fresh.

11.来宾贡献者

When someone writes a great guest blog post for you,turn them into a regular contributor.你所要做的就是问。Not everyone will be interested,but some of your guest bloggers will happily provide high-quality,free content for you once or twice per month in exchange for a link.

Just be wary of guest posts and contributors who are in competition with you.If your blog links back to your competitors,you're not drumming up business for yourself–you're just sending them to someone else.Choose your guest contributors wisely.

12.Sponsors/Customers

Depending on your industry,sponsors might be a great source of free content for your blog.例如,let's say you run a radio station.Maybe one of your restaurant advertisers could write about their top favorite songs to play during a romantic dinner.

沿着同一条线,customers can also write content for you.证词总是很棒的,but they can also write education or entertaining content.例如,if you run a daycare,one of the parents could write "10 Things to Never Send to Daycare with Your Kids"或者如果你经营宠物美容服务,你的一个客户会写“我如何训练我的狗坐在梳妆台上。”

13.合作伙伴

谁在与你相关的行业工作?If you have partnerships with other local businesses,这些人是很好的客人贡献者,even if they don't have blogs of their own.例如,if you're a hair salon owner,也许街上的水疗馆老板会给你写点东西。By partnering with like businesses,人人都赢。

Like with guest posters and contributors,通常你所要做的就是问。

14.联盟计划

您是任何产品或服务的附属公司吗?Ask if they have content you can post.经常,affiliate programs give you access to free blog content that you can simply tweak a bit and post on your own blog.As a bonus,此内容通常是为尽可能多地销售而精心制作的,so you'll make some extra money as well.

15.Other members of your team

Lastly,不要仅仅依靠你。If you're having trouble blogging,ask your team for help.不是每个人都会成为伟大的作家,but some people will rise to the occasion.如果你的员工中还有四个人,他们每个月只写一次,that's a post per week!

And don't believe them when they say they have nothing to write about.What questions do they get asked most often from customer?他们希望人们知道什么?他们工作中最难的部分是什么?帮助他们提出内容想法,不久之后,you'll have a stable of writers working for you.

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